by Ajitesh Lokhande, Harshali Paralikar
This article describes the design process followed in the making of a prosumerist publication. Alt+yd is a printed zine that goes beyond one-way communication with its readers. It takes into account the reactions of Instagrammers to its digital publication and using a program, incorporates it into its printed self. Inspired from the Open Source and Open Data culture, project alt+yd reflects upon the kind and medium of content most consumed today, and the relevance and possible adaptations of traditional media to keep in pace with emerging digital culture.